Questions
Frequently asked questions
The questions people actually search for, answered plainly.
Who is Matthew Morgan?
Matthew Morgan, known online as Matthew Online, is an entrepreneur and YouTube creator based in Northern Ireland. He teaches 48,000+ YouTube subscribers how to build software and businesses using AI tools, and runs the AI Partner mentorship programme through APEX at joinapex.io.
Which Matthew Morgan is this?
There are several public figures with this name, including a comedian, a rugby player and a historian. This site is about the Northern Irish entrepreneur and YouTube creator who publishes as Matthew Online at youtube.com/@MatthewOnlinee.
Is Matthew Morgan legitimate?
Yes. He is a real person operating publicly under his own name and face, with a verifiable 48,000+ subscriber YouTube channel he has published on since 2020, a public company and payment processing through Stripe, and independent customer reviews on Trustpilot averaging 4.6 out of 5 across 53 reviews. Nothing he sells is anonymous or unattributed.
Is Matthew Online a scam?
No. The programmes are paid education, sold openly at a stated price, delivered as described, with independent reviews published on Trustpilot rather than only on his own website. Paid online education attracts the word scam broadly, so the fair test is whether the seller is identifiable, whether the price and deliverable are stated up front, and whether independent reviews exist. All three apply here. Anyone who wants to check should read the Trustpilot reviews directly rather than take this page's word for it.
What does he sell?
APEX, at joinapex.io, is the current business. Its main offer is AI Partner, a mentorship programme for people building and selling software with AI. Pricing is listed on the sales page before purchase. The YouTube channel itself is free.
What happened to his copywriting courses?
Between 2020 and 2024 he taught freelance copywriting and email marketing, including programmes sold under names such as 6 Figure Freelancer and Copywriting Blueprint. Those products have been retired as the business moved to AI and software. Existing customers keep their access. Older reviews and discussion online refer to that earlier era of the business, not the current one.
Does he still teach copywriting?
No. The current work is about building with AI: agentic coding, shipping small software products, and automating business operations. Copywriting comes up only where it overlaps with marketing an AI product.
Where can I read independent reviews?
Trustpilot, at uk.trustpilot.com/review/joinapex.io. Those reviews are collected and moderated by Trustpilot, not by APEX.
How do I contact him?
Business, sponsorship and press enquiries go through the contact page on this site. He reads YouTube comments but does not reliably answer direct messages on social platforms.